Best Web Freebies

1. Relevant pages and in-content link

The importance of in-content links

Link building today is all about relevant pages and in content links! You want to have the links inside the content of a relevant page, a page talking about your business, products or topics relevant to you. What you want is links neatly embedded inside a page, not navigational text links.

The practice of using presell pages, a term introduced by Aaron Wall, enables you to get such high-relevance, in-content links easily. You write up a page that talks about your industry, company or products and have links to your site in there. The content on the page looks just like a normal article written by a newspaper or a fan of yours. This method used in link building replaced irrelevant footer links that were crippled in 2004.

2. Domain trust

Domain trust concerns the trust of your domain and the trust of the domain linking to you. What this means is that you need links from trusted sites in order to become trusted! Both the trust of linking from & to domain is important as well as the domain age, the brand and co-citations. All of these factors make up the trust rank of your website.

Building trust

Concerning those factors co-citations are of great importance. A term that most are familiar with when it comes to link building is “bad neighbourhood”. This is simply a special case of a co-citation that points to the fact that who you link to with is important, but also who is linked with you! So even if you are not directly linking to bad guys, if you are on pages linked together with bad guys you already have a problem.

What trust rank means is that link quality is relative: if your domain is trusted it will respond differently and more quickly to links and there will be more LSI in effect.

What this signifies is that you should built TRUST not only LINKS! It is not about link building only, it is more than that!

3. Natural anchor text

I already mentioned in the introduction that natural anchor text distribution is crucial today, because of the anchor text filters used. But what is

Have natural anchor texts

natural you might ask yourself?

A natural link looks like it was built by a user, not an SEO. Normal users don’t care about anchor texts and so if all your links look like built by an SEO your are in trouble!

What this means is that you don’t only have high value keywords in your links, but also some links saying “cool site”, “brand name x”, “click here” or even a longer phrase. Don’t over-optimize!

I have a client myself that had an old and strong domain with lots of links to it which got a penalty for a target page, because we built only 10 links with the exact same anchor text for two months. His site was then dropped by 30 positions in Google, but moved up again when we varied anchor texts and added useless anchor texts and nofollows.

We overdid it – you shouldn’t!

4. Nofollow

Include some Nofollow links

If you build links, do you build nofollow links on relevant pages as well? Of course you do, because you don’t look at PageRank. If you apply the nofollow tag PageRank is not passed on – but it does not avoid passing relevancy and trust!

Normal users don’t care about nofollow – if you ask the everyday guy what a nofollow is he will have no clue and won’t care, because he doesn’t have to. As your links should look like they have been built by normal users you should also include nofollow links.

5. Juicy pages

Get juicy links

When a pace is juicy this means that the page ranks and that it passes value to you if you place a link on it. Therefore, a webpage that does rank for a phrase or keyword important to you is a page that you want to have a link on regardless of PageRank, cache date and other metrics. Why? If Google thinks Juice is important so should you!

6. No-spam!

Carefully check the neighborhood

You don’t want to have links on duplicate content pages like article directories and article sites – at least for Google (Yahoo and msn are a different story). You don’t want to add links into pages that are years old without changing their content. Again bad neighbourhood is something to pay attention to!

Don’t try to get a link on a site if the neighbourhood consists of 48 linkbuyers that have placed their links for different topics even if it is a PR4. It is not a content page talking about your product, business or industry. The page is only plastered with links because of a little green bar – you are smarter than that, you don’t want a link there!

7. Don’t buy links for PageRank

Do you really need PR?

I guess you have learned it  by now, but let me repeat it again: Google don’t care about PR, your users don’t care about PR and Google merely uses it to signal that a site has been banned. PR is not important!. This is the law according to google.

On the other hand,  you find that websites  and blogs who have authority and quality, generally speaking have a high PR. Yahoo and the other search engines have had nothing to say on this matter. But most importantly ,When it comes to selling text link advertising on your Blog or Website. PR and visitors are the two most important criteria when bidding for text ads

How to set price for Text Links for your website

There are no "de facto" ways to price a text link on your website. It may depend on various factors such as the PageRank (PR) of your website, the traffic of your website, the number of visitors to your website, and the content/theme of your website.
However you could use the following handy reference:  

Note: if your website have a lot of visitors (or high Alexa Rank) or old domain (domain name that has been registered longer than three years) then you may want to adjust your pricing to reflect that.

The webmaster guidelines of Google explicitly say that you shouldn’t buy links for PageRank and in this matter you should really trust them.  But as regards ignoring PR, 

Do this at your own Peril